Before continuing with the second part of our tour through the most iconic car brands and their identification, let´s specify the difference between some words related to the generic term of logo:

Logo: Emblem consisting only of words, letters, numbers or symbols, with no pictographic element added to it (drawing or icon).

Isotype: The design of an image (drawing, icon) which, without adding the name, we can recognize very easily.

Imagotype: The combination of text and image part of the emblem but separated.

Isolog: Combines text and image, but unlike the imagotype, the graphic design (pictographic element) without the text is difficult to identify.

MERCEDES-BENZ

Symbolizes the three fields of the original companies: land, sea and air.  Mercedes was the name of one of the owner’s daughters and the brand became Mercedes-Benz after the merger of Karl Benz and Gottliev Daimlier (automotive industry pioneer) organizations.

TOYOTA

A set formed by three ellipses that symbolize the spirit of the company and represent the heart of the customer, the heart of its products, intertwined within the outer ellipse, and the global expansion to which the company aspires.   

VOLFSWAGEN

THE PEOPLE’S CAR

The acronyms ‘V’ and ‘W’ of Volfs Wagen (people’s car) is a circle with the letters VW inside with a 3D effect.

SUBARU

The emblem is the translation of the Japanese name given to the constellation of the Pleiades, formed by 6 stars, which aims to unite the meaning of guidance as safety and protection. These 6 stars represent the 6 original component companies: automotive, chemical, technology, services, materials, and engineering which were merged to give rise to the brand.

NISSAN

The word Nissan – is the fruit of the union of Nihon and Sangyo, which in Japanese is equivalent to saying Japanese industry. The circle was added to the logo as if it were the rising sun so characteristic in Japan and the chrome finish represents the sophistication, modernism, creativity, and perfection of the company’s products.

ASTON MARTINI

It is composed of two wings of a beetle, with which speed and lightness are evoked. Those wings pretended to represent the company’s effort to survive and according to ancient Egypt, it was Tutankhamun’s winged beetle, which turned it into a symbol of resurrection. The name was obtained from joining the name of the surname of one of its two founders, the young Lionel Martin, and the first competition they won: the climb to Aston Hill, in 1915.

MAZDA

The symbol of the unique god of the Assyrian religion called Mazda depicts two outstretched wings. In the logo, you can see an ‘M’ from a little above the middle of the circle down and then there is the inner part of the circle that is assimilated to a letter ‘V’ as if simulating two wings representing the flight of a bird.

VOLVO

The Volvo logo is formed by a circle with an upward diagonal arrow pointing to the sky. Some have tried to find a macho explanation for it since it is the symbol used to represent the male sex, but the Volvo symbol is more related to classical mythology. The idea was to represent Mars, the god of war and symbol of strength and endurance, in addition to iron, a classic material in their vehicle production processes.

CADILLAC

Cadillac, a name inherited in honor of the founder of the city of Detroit, a French army officer named Antoine de la Mothe Cadillac, and the logo is the evolution of the coat of arms of the military family.   

LAMBORGHINI

THE BULL

Ferruccio Lamborghini, the creator of the sports brand, was a great fan of bullfighting; the founder was born on April 28, 1916, and his zodiac sign was Taurus.

MASERATI

The brand logo was inspired by the Neptune fountain located in Bologna with the classic trident, symbol of strength. The name: the Brothers´ Alfieri, Ettore, Ernesto and Bindo Maserati.

SKODA

THE WINGED ARROW.

The circle symbolizes the world, the wing symbolizes progress, the arrow the speed of manufacture, and the eye the vision of the brand.